Privacy Policy - Backyard League

Last updated:

1. Introduction

This Privacy Policy describes how Playfinity ("we," "our," or "us") collects, uses, and protects your personal information when you use the Backyard League mobile application (the "App"). Backyard League is a mobile game that connects with a Bluetooth Low Energy (BLE) sensor-enabled ball. We are committed to protecting your privacy and ensuring the security of your personal data.

2. Information We Collect

We may collect the following types of information when you use the Backyard League app:

• Device Information: Device model, operating system version, unique device identifiers, and mobile network information.
• Bluetooth Data: When you connect the Backyard League BLE sensor, we collect sensor data including motion data, acceleration, and other sensor readings necessary for gameplay functionality.
• Game Data: Game progress, scores, achievements, gameplay statistics, and in-app preferences.
• Location Data: We may collect approximate location information (if you grant permission) to enhance gameplay features. We do not collect precise location data.
• Usage Analytics: Information about how you interact with the app, including session duration, features used, and crash reports to help us improve the app.
• Account Information: If you create an account, we collect your username, email address (if provided), and any profile information you choose to share.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain the Backyard League game functionality, including BLE sensor connectivity and gameplay features
• To process and display sensor data from the Backyard League device in real-time during gameplay
• To save your game progress, scores, and achievements
• To improve the app's performance, fix bugs, and enhance user experience
• To provide customer support and respond to your inquiries
• To analyze usage patterns and gameplay data to improve game features and content
• To ensure the security and integrity of the app
• To comply with legal obligations and protect our rights

4. Data Protection

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, secure authentication methods, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Data Storage and Retention

Your game data and preferences are primarily stored locally on your device. Some data may be synchronized to cloud servers to enable features like progress backup and cross-device synchronization (if available). We retain your information only for as long as necessary to provide the app's functionality and comply with legal obligations. You can delete your data at any time by uninstalling the app or contacting us to request data deletion.

6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With your explicit consent
• To comply with legal obligations
• To protect and defend our rights or property
• With service providers who assist us in operating our services (under strict confidentiality agreements)

7. Your Rights

You have the right to:

• Access your personal information
• Correct inaccurate or incomplete data
• Request deletion of your personal information
• Object to processing of your personal information
• Request restriction of processing your personal information
• Data portability

8. App Permissions

The Backyard League app requires certain permissions to function properly:

• Bluetooth Permission: Required to connect and communicate with the Backyard League BLE sensor. Without this permission, the app cannot connect to the physical ball device.
• Location Permission (optional): Some mobile operating systems require location permission to scan for Bluetooth devices. We do not use this permission to track your precise location.
• Storage Permission: Required to save game progress, settings, and cached data on your device.

You can manage these permissions through your device's settings. Note that disabling Bluetooth permission will prevent the app from connecting to the Smart Ball sensor.

9. Third-Party Services

The Backyard League app may use third-party services (such as analytics providers, cloud storage, or advertising networks) to help us operate and improve the app. These third-party services may collect information about your use of the app. We encourage you to review the privacy policies of these third-party service providers. We are not responsible for the privacy practices of these external services.

The app may also contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Backyard League is designed to be safe for children and families. We take children's privacy seriously and comply with applicable children's privacy laws, including the Children's Online Privacy Protection Act (COPPA).

We do not knowingly collect personal information from children under the age of 13 without verifiable parental consent. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information as quickly as possible.

If you are a parent or guardian and believe your child has provided us with personal information, or if you have questions about our data practices regarding children, please contact us at henrik@playfinity.com.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page, updating the "Last updated" date, and, when appropriate, notifying you through the app or via email. You are advised to review this Privacy Policy periodically for any changes. Your continued use of the Backyard League app after any changes to this Privacy Policy constitutes your acceptance of the updated policy.